Beautycounter | #BetterBeauty for You and the Planet
Beautycounter leads the #BetterBeauty Movement through ingredient transparency, safety standards and sustainable packaging while attaining high-performing results.
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Beautycounter, The Company
Beautycounter, founded by Gregg Renfrew in 2011, specializes in high-performing beauty products formulated with safer ingredients. Due to Renfrew's found connection between toxic ingredients in personal-care products and subsequent illness, Beautycounter and the #BetterBeauty Movement were born. Today, Renfrew serves as Executive Chair and Chief Brand Officer and Marc Rey as Chief Executive Officer.
Through the company's creation of The Never List™, over 1,800 ingredients are banned from consideration or inclusion in Beautycounter's products. This includes over 1,400 ingredients identified by the European Union, plus additional ingredients identified by Beautycounter to be of concern. In comparison, the United States restricts far less than the European Union with approximately 30 ingredients marked as banned. Beautycounter holds itself to a higher health and safety standard than what the United States legally requires. With complete ingredient transparency, Beautycounter makes every effort to minimize the introduction of trace levels of ingredients from The Never List™ into its products through the supply chain and manufacturing process. This effort is strengthened by the company's Blueprint for Clean™, 12 safety standards all formula and manufacturing partners must follow.
Beautycounter is always thinking outside the box. Through careful assessments of the impacts of product packaging on the plant and our individual health, Beautycounter commits to sustainable packaging. By 2025, 100% of packaging will be recycled, recyclable, refillable, reused, or compostable and by 2030, the goal is to achieve carbon neutrality.
The Products
Beautycounter categorizes its products into three lines: Skincare, Makeup and Bath & Body. We have highlighted 14 must-try products below.
- Counter+ Overnight Resurfacing Peel | Clears away dull surface cells to reveal a brighter, renewed complexion.
- Countertime Lipid Defense Cleansing Oil | Effectively removes makeup while leaving skin feeling smooth and nourished.
- Think Big All-in-One Mascara | Achieves desirable lift, length and volume and supports stronger lashes with the use of tripeptide technology.
- Skin Twin Featherweight Foundation | Blends into skin for a natural finish and includes hyaluronic acid to aid in plumping and smoothing skin.
- Counter+ All Bright C Serum | Brightens skin and reduces the appearance of dark spots.
- Glow First Priming Serum | Hydrates and primes skin for long-lasting makeup.
- Cheeky Clean Cream Blush | Gives a buildable, dewy, smooth finish with the use of squalane.
- Countermatch Adaptive Moisture Lotion | Keeps skin soft, smooth and glowing with up to 24 hours of hydration.
- Color Intense Lipstick | Delivers rich color in a satin finish.
- Countertime Tripeptide Radiance Serum | Reduces fine lines and wrinkles while increasing skin's elasticity and firmness.
- Brilliant Brow Gel | Coats hairs with buildable color for the appearance of thicker and fuller brows.
- Sheer Genius Conditioning Lipstick | Delivers a sheer wash of color with the nourishing benefits of a balm.
- Counter+ Charcoal Facial Mask | Draws out impurities, absorbs excess oil, minimizes pores and smooths skin.
- Lid Glow Cream Shadow | Illuminates eyes with buildable color.
To save 20% on your first order, use promo code CLEANFORALL20.
Band of Beauty Membership
Beautycounter offers a Band of Beauty Membership with the following perks:
- Free shipping on qualifying orders of $100+
- 10% product credit on applicable orders
- Welcome Gift ($44 value) when you spend $50+ upon enrollment
- Exclusive, member-only offers
Become a Beautycounter Consultant
Enrolling as a Beautycounter consultant, creates the following opportunities:
- #BetterBeauty Entrepreneur | Earn income on product sales by building your business through networking and marketing efforts.
- Brand Ambassador | Advocate for clean beauty through education, awareness and promotion.
- Community | Be a part of an inspiring group of peers and gain access to tools and training to help support and elevate your business.